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ISH Frankfurt 2017

It’s hard to imagine the huge scale of ISH until you get there, with six halls in the Water area alone and more than 2400 exhibitors overall. It was easy to cover 10km a day! The Aqualisa team focussed on ISH Water, checking out the latest bathroom trends.

As bathroom design continues to play catch-up to the rest of the home, ISH felt         bolder and more creative this year. There was a greater confidence in the use of colour, materials and finishes, not just from smaller companies, trying to grab attention, but from mainstream brands too.


Trends and counter trends

For every trend, there’s a counter trend. Where organic, flowing forms dominated the design forms, there was also a micro trend - angular, rigid, sharp. While the high tech, smart bathroom is top of the innovation age, natural materials are also trying to break through.

                 White elegant sink    Accessory stones

                 metal sink tap    Mide collection replacement wall


Here are the four top trends from ISH 2017:


1. Colour and finish   


Yellow-ish sink tap Red sink Sing in the shape of a cup


It was great to see so much bold colour in the bathroom, from accents such as fluorescent taps to solid blocks of colour and combinations with neutral whites & glass.


 fluorescent taps Taps combinations with neutral whites & glass.


Italian basin made from glass, coated with a bright gold


Metallic finishes were a big story, including copper, rose gold and brushed finishes. This Italian basin was made from glass, coated with a bright gold. Very high fashion, very Versace!


2. The Smart bathroom


 Technik unter der Haut - PP slide Optimise your fitness! The Duravit BioTracer

As the ‘Smartness’ we encounter in the rest of our lives increases, so does our expectation and openness to innovation in the bathroom. As technology and desire evolve there’s a huge swell towards a potential revolution in the trend towards a more intelligent bathroom.

As the bathroom is reinvented, this is a challenge to designers who need to find ways to explain the benefits to consumers.  Customisation is big part of this trend, it’s not a case of homogenous use of technology, people want products that can be tailored to suit their lifestyle and mood.

Customised shower door


3. The natural bathroom


Natural wooden sink

Satin white sink on a wooden surface

Chrome tap, satin white sink and wooden surface


We’re talking massive wood, either on its own or mixed with other materials. Wood compliments chrome and looks great with satin whites.  The natural bathroom is all about recyclable and renewable materials - and also a sensual and emotional connection to water and the bathroom.


4. The condensed bathroom


   Sink - example of a condensed bathroom Condensed bathroom - model Condensed bathroom - accessories


The average bathroom size in Germany is 7.8m², much smaller in the UK and of course the smallest bathrooms are often the busiest, family spaces. There were a range of approaches to renovating the condensed bathroom, with the best ideas based around ingenious storage to maximise flow and space.

Aaron Bourne

Design and Innovation Manager

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