Last week was the Aqualisa international debut, launching our latest innovation, Q™, at Batibouw, the Brussels construction and renovation fair. Aqualisa Q™ and Infinia™ smart showers are to be distributed by Van Marcke, Belgium's largest bathroom supplier.
Batibouw is one of the largest home renovation fairs in Europe. It’s held on a 490 acre site opposite the Heysel Stadium with upwards of 300,000 visitors expected over 11 days and 12 massive halls each featuring a different theme, from bathrooms to ventilation, furniture, renewable energy and gardens.
The Aqualisa advance team left on the crack of dawn Eurostar with our installation and training ace Dave May on hand to set up and install Q™. Our spot was the water-themed hall 7 where Q™ was in pride of place at the entrance to the Van Marcke stand, a beautifully designed space featuring inspirational bathroom sets.
On the trade-only, first day we were off to a flying start with the Van Marcke press conference where Madame Caroline Van Marcke spoke about the Smart Home of Tomorrow to 60 journalists and buyers. Luckily Joanne Savage, Aqualisa Brand and Design Director, speaks French, or we might have missed some fascinating and well researched points – for instance that the European Smart Home market is growing at 60% per year.
It was time for a quick petit dejeuner before the beer tap went into action and the first crowd drew round Q™. How’s it going? Non-stop talking smart showers ever since, says Steve Montgomery, our National Accounts Manager.